English is a common language for business, right? Not really, actually. If that phrase is universally accepted, then how can the market for outsourcing of translation services reach a market value of $37 billion(23 billion) and grow by 6 % a year?

While English language content dominates the website, "hundreds of millions of people don't understand English, or it's not good enough to make purchasing decisions," says a report by Common Business Consulting.

In fact, it is necessary to translate product information into various other languages and localize it when doing business.

As competition between translation companies has intensified, many companies have turned to technology to pre-empt competition.